AMA means LOVE
It's about finding true happiness in what we do, what truly resonates with us.
the magazine
AMA started as an experimental publication driven by curiosity about new ideas, stories, and people. It aims to explore everything that makes people react and reveal people's true essence.
AMA RUNWAY
Today, the magazine is just part of the concept. It serves as a space to showcase personal and professional projects, life experiences, and learnings.
It is a runway for creative ideas and projects.
the process
About Me
I am Ana Sousa, Filipa, for friends and family. I am the person behind the AMA RUNWAY project. I'm an adventurous soul, always seeking new challenges and projects. Passionate about all kinds of communication, either marketing, editorial or content creation. But what I really love are people and their stories. To learn with experts and amateurs is my tip and my rule.
Inspire emerging brands or business ideas to build a strong and authentic identity. Questioning the status quo, presenting opportunities and new perspectives.
Helping those who feel lost or overwhelmed about how to create, plan, implement, and make it grow their business or projects.
Empower think-forward projects.
Mission
Open & Diversity
open culture that celebrates diversity, fostering inclusion and unique perspectives that lead to original, impactful work.
VALUES
Daring & Inspire
embracing innovation, challenging norms and inspiring with bold, forward-thinking ideas and creative solutions.
Empathic Connection
listening deeply, building supportive and compassionate connections.
Fun & Adventurous
enthusiastically explore new challenges, discover exciting creative journeys and embrace unique experiences.
Meaningful Passion
driving by purpose, infusing passion into every project for authentic, meaningful, and powerful results.
