Aurora

Aurora is a project focused on feminine empowerment through movement and meditation. It aims to promote well-being practices related to dance and art.

client: Janaina Moreno industry: Art/Dance – Portugal & UK year: 2022 capabilities: Creative Design, Brand identity

about JANA, the artist: Janaina, a dancer and therapist from Brazil, chose Portugal as her new home after living in the UK for several years. After trying a digital project that did not generate any return on her investment, she decided to build her brand and implement her project more professionally to share her experiences and services.

the brand: Aurora is reborn, with more light, hope and energy. It’s a dance between dark and light. The primary logo features a feminine dancer inspired by Jana’s performance. It incorporates a handwriting font, a natural element, and a shape that represents movement, happiness and life. The flower symbolises movement, diversity (with petals of different shapes), connection, and life. It represents a transformative process of self-discovery.

She believes healing can be achieved through music and rhythms, without judgment.

the concept: Aurora isn’t just about dance, it’s about connection and stories. We positioned Aurora as an invitation to experience and connect.

EXPLORE > BEING PRESENT > BEING YOURSELF

credits: Janaina software: adobe illustrator, adobe photoshop, adobe after effects

Ana saw my vision straight away and understood my project like no one else, reading and anticipating whatever was on my mind. She was extremely professional, attentive, perceptive, and helpful. Ana is clever, creative, and focused and reads the client expectations, delivering a real strategic plan that is TRUE and unique. She supported and encouraged me during the whole time and kept being my biggest advocate. Thanks, Ana, you are amazing!! Making dreams come true in the real world.