How can a simple scarf can be so powerful, so desired and so expensive? For a person that loves to learn about a brand’s history, I have made a point of doing a little research after visiting several exhibitions to make this historical trip around Burberry world. Good to know The brand Historical facts Of course, every brand sets out to create designs that will work on a commercial scale and envision the success of each season’s product lines. However, the thing that struck me about Burberry was the vast influence of the label’s heritage, tradition and distinct style that is embellished into its prints and garments.There is a story concealed with every fabric thread, every alignment and product proportioning, which is unknown to many that wear the label’s garments. Founded in 1856, Thomas Burberry aged 21, opened his first store in Basingstoke and was focused on developing outdoor attire to combat the British weather in premium style. However, the original trench coat was designed to protect the military and became the apparel provider for British soldiers during both World Wars. Focus on endurance and functionality, each detail serves a purpose to keep the officers protected against wind and rain. It was essential that the piece would be versatile to suit athleisure pursuits, like walking and horse riding. In 1879, Burberry introduced in his brand the gabardine, a fabric that had been associated with polar expeditions and air travels due to its hardwearing, water-resistant yet breathable properties. Burberry recognised the benefit of using a yarn which is waterproofed before weaving to create durable outerwear that would stand the test of time. The unmistakable tartan check that combines camel, ivory, red and black has been registered as a trademark following the rule of 45’ degrees the same pattern that makes a Burberry scarf one of the most coveted. But These historical statements were impressive, however I personally for me, the most impressive aspect was the actual exhibition itself. The creative designer and the CEO (Christopher Bailey) did an amazing job, which brought the customers much closer to the brand, giving an insight in to the creative process. and engaged with them. “Focus on endurance and functionality, each detail serves a purpose to keep the officers protected against wind and rain.” “House of Makers” Very last minute and very spontaneously, Amber took me to an exhibition named the “House of Makers” and suddenly everything started to make sense. Before I even learnt anything about the historical background, that experience made me change my mind about the brand. A variety of artists from diverse backgrounds presented their art pieces of art and explained the inspiration and mindset behind creating their latest collection. From sculptors to calligraphers, fine leather craftmanship to contemporary new material structures, it is fascinating to understand how the inspiration for clothing making comes about and how creative approaches lead to innovative pieces. “The Cape Remained” I was deeply intrigued by all the creative processes from the House of Makers exhibition, but even more amazed by “The Cape Remained” exhibition, which was showcased in Milan, Seoul, Los Angeles, Paris, and Dubai. Now, to you and me the garments presented in this place may not be our style and are most probably out of our price range, but I find it hard to believe that you would not be enthralled by what you were witnessing. A raw place, imperfect, almost destroyed, but presenting one of the most luxurious collections I’ve ever seen. Capes tailored in luxury fabrics, boasting an undeniably sophisticated aesthetic that engenders a variety of innate feelings from lust to envy. Objects that have managed to transport us to another dimension of time-space and imagination. In a dimension of greater beings, among angels and demons marked by feathers, ceramic pearls, whipped laces, military brides and origami folding birch, details of unique superiority. At the same time, it was showcased the new collection inspired by the work and atelier of a remarkable character that disappeared 13 days before my birth, named Henry More. Feminine, asymmetric and wavy forms inspired by silhouettes that were both classic and modern. “Objects that have managed to transport us to another dimension of time-space and imagination.” “Here We Are,” Last but not least, the third exhibition had a deep impact on me and brought me closer to the brand was a photography exhibition titled “Here We Are,” with portraits of British life. Genuine photos that make us part of this tale, the history of the rigor of uniforms, rainy days and situations that just who live here can understand. A reflexion of how the British identity can be found within Burberry collections. Future In 2018 Riccardo Tisci took control of this big ship starting with big changes; from the logo monogram, to ban of real fur, to stopping the practice of burning unsold goods. New era, new expectations, but of course, this engaging tour which spans across its humble beginnings to their latest fashion decisions, I finally realise the why the Burberry has become a beloved and desirable brand. The unparalleled mix of inspirations, creativity, the focus on tradition and meticulous care and craftmanship that goes into each piece, transcended a simple scarf into the world-famous, iconic, Burberry scarf. Did you know? Pattern The collar Delivery Royal Dark days Pattern Burberry’s heritage pattern – the Vintage check – is displayed in some form on every coat. The collar The most complex part of the trench coat is the collar; it takes a year to learn how to do perfectly, with more than 180 stitches on it. Delivery In 1934, Burberry offered same day delivery in London with a special vehicle. Royal Burberry has been granted a British Royal Qarrant by HM Queen Elizabeth II, certifying them as Weatherproofers & Outfitters that supply apparel to the royal family. Dark days Between 2001 to 2005, the brand was associated with football-hooligans and the check pattern was banned from some sports events.