Front
Investing
The power of social media to empower new and expert investors in Argentina. Front brings together investors and brokers and also connects amateur investors with investment experts to grow financially.
client: Front industry: Finance/Technology – Argentina year: 2022-2024 capabilities: Creative Design, Design Strategy, Product Conception






about: Argentina is a country facing at the moment a critical unstable market. The exchange fees and the constant variation of the currency are making the lives of locals difficult and it’s urgent to get new personal strategies and promote financial best practices to avoid further crises. Front pretends to help new and expert investors grow financially, developing a platform that makes the process simple, enjoyable and dynamic. A social media app where everyone can invert. Meanwhile, it pretends to build an empowered community that aims to grow financially and educate new users. This application consists of a social network that brings together investors and brokers. It connects amateur investors with investment experts. Front offers a range of instruments and investing methods, and selections of different brokers connected by APIs.





briefing: To improve the overall branding, FRONT was looking for new images that could illustrate complex or abstract financial concepts to the new users. A webpage redesign covering visuals, messaging, and user engagement to resonate with the target audience and stand out from other financial apps. Additionally, the creation of the overall visuals to support the app development of more effective and attractive communication strategies targeted towards new investors and partners.
process and solution: It was important to keep the colour palette only saturating some tones to make it more approachable, encouraging to embrace the excitement of financial interest and growth. The use of more futuristic images merged with natural but vivid scenes emphasises the happiness of investing. This consistent theme across media supports the app’s concepts: community, growth and enjoyment. To maintain the brand constancy we create asset kits for both internal and external communication purposes. and presentation templates for investment pitches, talks, and events.
credits: Front software: adobe illustrator, adobe photoshop, adobe after effects