dezdez collection
Brand Concept
DEZ DEZ is a clothing brand for women aged 25-42 who want to feel special and confident in their daily lives or on special occasions.
client: Tatiana Coelho industry: Fashion, Social Media – Portugal year: 2024 capabilities: Business plan and strategy, Creative Design, Art Direction, Copywriting, Content, Art Final, Direct Marketing
about: This brand aims to stand out and not just be another number, hence the use of the Roman numeral X (10) to signify a milestone in her history, an event rather than just a count. The necessary X factor to feel like herself. The X factor of differentiation. The X is a choice. The 10 out of 10 that every woman should be herself, regardless of her style, preferences, or size. It is focused on the woman as a whole, symbolised by the X representing the female XX chromosomes.
my role: I was responsible for the entire business plan model and concept. From naming research, core values, positioning and strategies. After all, it was time to design the visual identity and promotional tools. Even working remotely, I’ve been close to the entire process, managing the project flow. As a new brand, the theme of construction was the main concept applied across the first promotional video, product photoshoot, and social media assets. I presented a copy and storyboard for the promotional video, as well as the scenery to be used in the product photoshoot.
credits: Anderson Pereira models: Tatiana Coelho, Elisa Carreiro software: adobe illustrator, adobe photoshop, adobe after effects
