Tatiana
Brand Identity & Brand Guidelines
A personal brand of a model. Tatiana’s mission to empower women is at the core of everything she does. Whether she’s breaking stereotypes, advocating for inclusivity, or using her platform to uplift others, Tatiana is a beacon of empowerment in the fashion world.
client: Tatiana Coelho industry: Fashion – Portugal year: 2024 capabilities: Creative Design, Art Direction
about the model: Tatiana’s journey as a mother and entrepreneur serves as an inspiration to women everywhere. Her ability to balance multiple roles while pursuing her passions is a testament to what’s possible when determination meets ambition. She approaches every photoshoot, runway walk, and campaign with a level of professionalism and dedication that sets her apart.
style: Versatile: Tatiana effortlessly transitions between styles, from high fashion editorials to commercial shoots, showcasing her adaptability and range as a model. With a commanding presence and a fierce attitude, Tatiana owns every moment she’s in front of the camera. Her confidence is infectious, empowering those around her to embrace their uniqueness.
the brand: The identity image is crafted with the same sophistication and flexibility as the model. It supports with an eye toward elegance and versatility. I opted for a colour palette restricted to black and white tones that work with any brand that Tatiana might represent. A minimal approach is used as a signature, expressing empowerment and authenticity.
credits: Ander Pereira software: adobe illustrator, adobe photoshop, adobe after effects
